OMAMImini is known for its sophisticated yet effortless kids clothing. We cater to the most demanding and fashion-forward parents who are (just like us) looking for simplicity paired with an understated "wow" factor, whether they're shopping for their own closet or for their children's. 

We're telling the story of the city we live in: Los Angeles. It's huge and diverse, but all its parts are connecting into something whole and unique. There's a bit of Hollywood glam and rock'n'roll, a bit of Topanga Canyon chill, lots of mid century modern minimalism, beautiful light and an overall laid back vibe. OMAMImini aims to share that feeling of permanent vacation, simplicity with an edge, while bringing joy into the everyday act of reinventing ourselves through clothing. 

Our collection is available online, at our flagship store at ROW DTLA, and through more than 200 premium retailers throughout the world.

All of our clothes and accessories are designed in sunny Downtown LA. We believe in supporting our community and love collaborating with other local makers and like-minded brands. We also host events for the entire family at the store every so often.

Come say hi! 


Our founder and creative director Ola Omami brings her clear vision and cosmopolitan background to the table: born in Russia and raised in Israel and Canada, she studied product design in the Netherlands and traveled the world before choosing California to be her home. She started the brand in 2012 when she couldn't find any cool clothes for her then newborn daughter.

Prior to launch she had gained experience as a design writer for leading magazines, curator, buyer and design consultant. She is known for her impeccable taste, tender love for all things minimal and a keen ability to multitask without compromising quality.