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As John Maeda defines it:
"Simplicity is about subtracting the obvious
and adding the meaningful".
We're staying true to ourselves
and are encouraging kids to do the same.
Being authentic is always on trend.
"OMAMImini's style lays right in between
classic simplicity and edgy modern cuts.
Every item is so well designed and detailed.
My kids love wearing it!"
"Boys fashion tends to be more limited but,
in this case, the brand uses daring prints to add some creativity to their look.
Simplicity is always a guarantee of success!"
New series on our blog were we'll be interviewing some inspiring super mamas. First up, Patricia Williams, our hero, style icon, mother to 4 boys and designer behind Black i Boys brand.
Halloween is just around the corner and we thought it would be fun to do a Halloween Contest to give back to you! We’ll be giving away a $100 shopping gift card to our website every Friday to one lucky winner each week from now until Halloween!